Bart Visser is Director of Brand advertising at EliteSingles plus one regarding the speakers that are excellent at the Festival of advertising, October 4-5 in London.
We swept up he provided some fascinating insights with him to ask a few qeustions about marketing a dating service and. That you can buy your Festival tickets and view the agenda here before you start reading, a reminder.
Econsultancy: What limitations are there any on creativity whenever marketing and advertising EliteSingles?
Bart Visser: EliteSingles is reasonably limited product that is dating at a somewhat older, much much more rich market than many popular informal relationship applications. This clear placement may be the power of this product and as with any services and products on the market, the imaginative expressions need certainly to abide by this placement to be able to develop a powerful and brand that is recognizable.
To provide an example that is easy you’dnвЂ™t see EliteSingles selling material that promotes nudity and extremely intimate subjects.
developers are continuously seeking brand brand- brand new creatives being functional both globally and locally to market the brand name within the proper method.
The character of this item also dictates which marketing stations we’re able to control. One example is direct-mail marketing and advertising. The prosperity of a direct-mail promotion is mainly influenced by the give you have actually (usually a price reduction coupon), but being reasonably limited item we try not to advertise such discounts through our individual acquisition promotions. Continue reading Brand advertising and marketing chief at EliteSingles on metrics, station blend and also the future of internet internet online dating